Rising Brands announce partnership with Bobby’s

Rising Brands announce partnership with Bobby’s – the #1 gin from The Netherlands

May 1st, Bremen – The German beverage and convenience trade distributor, Rising Brands GmbH announce today their partnership with the Netherlands’ top-ranking gin. With this significant move Bobby’s Dry Gin strengthens its commitment, to expand their gin drinks approach to a wider audience from living room to cocktail bar across the German market.  

Rising Brands GmbH is a subsidiary of GES, the leading organization of the German beverage and convenience trade with 829 members and over €1.1 billion in sales. Bobby’s Dry Gin is an international brand that is actively distributed in over 50 markets.  The partnership with Rising Brands marks a strategic collaboration and pivotal moment for Bobby’s Dry Gin as they continue to expand in Germany.

“We are proud to partner with Rising Brands for the next three years and see this as a great opportunity to shake up the German gin market with our contemporary spirits, taking our brand to the next level.”

– Thom Bartelse, Chief Executive Officer of Bobby’s Dry Gin

The collaboration between Bobby’s Dry Gin and Rising Brands is not just about distribution — it’s about creating experiences that celebrate the art of classic drinks. Both organizations will develop digital and on-site activations that play into this classic cocktail approach, engaging consumers in new and exciting ways.

“Today, we welcome Bobby’s to the Rising Brands family as an Official Partner. We are excited to start working with this hands-on brand and expect a strength-on-strength approach with each other.”

-Stefan Frolich, Chief Executive Officer at Rising Brands

About Bobby’s Dry Gin

Bobby’s Dry Gin is a premium gin from Schiedam, The Netherlands with Indonesian heritage. It was founded in 2014 by brothers Sebastiaan van Bokkel and David Blom who innovated the recipe of their grandfather Jacobus Alfons – also known as Bobby – from Ambon, Indonesia. Bobby’s is a distilled gin combining flavors of the east and west world, culminating into what is aptly called Dutch Courage Indonesian Spirit. In addition to Bobby’s Dry Gin, the spirit range includes Bobby’s Jenever and Bobby’s Gin Pinang Raci Spice Blend No.1.


For interview requests or questions regarding this press release get in touch with Katrin Schamborn, via katrin.schamborn@risingbrands.de

Or get more information via bobbysdrygin.com and follow Bobby’s Dry Gin on social media for the latest updates and exciting announcements.

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